FreeA free tool from Scurry. It coaches you through a winning proposal as you write. No signup, no cost, nothing leaves your browser.
A free proposal & SOW builder
Most proposals lose for predictable reasons. This tool is built on what independent research shows actually moves buyers, so your proposal is structured the way winning ones are.
What "proven best practices" means here: guidance backed by buyer research and outcome data, not opinion. It draws on the Hinge Research Institute's High Growth Study and buyer research on how clients choose professional-services firms, Bain & Company's work on B2B value, the established psychology of persuasion and pricing, and patterns from real winning consulting engagements. Every tip below shows the evidence behind it.
✓ Walks you through the proven section order, with the data behind each step
✓ Optional pricing tiers, structured around how buyers actually decide
✓ Fully your branding: your fonts, colors, name, and contact on every page
✓ Private and free: nothing you type ever leaves your browser
Build your proposal
1 · Cover
Think of this document as confirming what you already discussed, not selling from scratch. Cold outreach closes around 6%, but once a prospect actually requests a proposal that jumps to roughly 50% — the persuading happens in the conversation, so this should read like a recap of what you already agreed on.
2 · The client's situation
Open with what you heard, in their words, before you mention yourself. The strongest driver of who a buyer picks is the existing relationship and trust — the #1 decision factor, ~79% importance in the Hinge Research Institute buyer study — and that trust builds when the proposal is about them, not you. They hire you to change the status quo, so paint the future state too.
3 · Who you are + proof
Whoever signs off may never have met you. One tight paragraph plus one or two relevant references beats a wall of testimonials. It comes down to the trust equation: trust = (credibility × reliability × intimacy) ÷ self-orientation — proof raises the top line, while talking only about yourself raises the one that divides it.
4 · Why now
Most proposals skip this entirely, which makes it a quiet differentiator. Answer why this must be solved now, not in six months, and frame it as the cost of inaction. Buyers weigh price far less than sellers assume — 28% vs 54% in the Hinge study — so moving attention to what waiting costs reframes the decision around value, not price.
5 · Your approach
Not generic "what we do." Frame it as the approach to solve their specific problem. Same service, client-centered frame.
6 · Scope & deliverables
This is the load-bearing section. Before the number, list everything they get: every interview, session, and report. Perceived value drives about 80% of B2B buying decisions (Bain & Company), and a detailed list is how you build that value before the price lands. Vague scope plus a big number lowers close rates; thorough scope plus the same number raises them.
7 · Investment
Always "investment," never "price," and use round numbers. Presenting options shifts the client from "should I hire them?" to "which option fits?" About 68% choose the middle tier in a three-tier structure, and adding a premium anchor lifts mid-tier selection by roughly 40%.
Tip: lead with your highest option and make each tier a meaningfully different way of working, not just more scope. The middle tier is marked "Most popular" automatically.
8 · Notes & next steps
Always include an acceptance mechanism. A simple "to proceed, sign below" removes friction for a client who is ready. Never send a proposal without one.
Branding, fonts & colors (make it yours)
Everything stays in your browser and saves automatically on this device. Nothing you type is uploaded or sent anywhere.